Serving as Executive Creative Director for the start up non-alcoholic brand Ritual Zero Proof I’ve helped define the brand strategy, packaging design, e-comm experience, overall creative direction and more for the first 0% ABV liquor with a burn. Ritual is unique in that it has the taste, smell, and sensation of traditional spirits -- without the alcohol or calories. Crafted of all-natural botanical essences, Ritual is meant to be used 1:1 to replace gin or whiskey with more spirits to come. Oh, and it’s gluten free and Non-GMO – so there’s that.